Jumpstart FWIW was a fairly well-regarded and very well-known 'analytics' firm who dealt with a wide swath of big businesses who needed reliable information on internet marketing: Site traffic, where leads originate, browser shares, conversion rates, etc. You have to actively opt out.Īs for Google, Microsoft etc buying data it was apparently from Jumpstart and almost certainly predated the Avast purchase of the company this past year. We all tend to allow it tho when they make it sound so innocuous, and in fact it's the default in a lot of operating systems and applications. It can still end up collecting user data for other purposes. Sometimes companies call it analytics for 'improving the app and/or user experience'. Not to mention some firm laws put in place governing any and all collection and or sale of that data because these conniving corporations will simply come up with ever more creative ways of spying on and monetising individuals. Their needs to be some sort of education for people to understand best practices for and why they should be protecting their identity and personal information.
Why anyone would willingly opt in to data collection in the first instance is what I will never understand.
